Is it a plane? IS IT A BIRD? No, it is the 'Zero-Waste' movement



Some time ago I have posted a 2.5-minute video addressing modern consumption habits and their relation to our environment.

After working in customer service jobs and hospitality industry related roles for a considerable time of my adult life, I have seen the developing consumption trends, how business-driven industry decisions were made, and how they affect the environment we live in. This is also true, in terms of individual and group consumption behaviour habits, as well as my own.

Zero waste lifestyle, environmentalism, conscious consumption – call it what you like! – this concept has some grey areas. I think, most concepts do. To some extent, people who are informed about this movement, have subjective views about what it represents. Most individuals and companies, however, would probably agree that the aim of zero waste living is to reduce waste going into the landfills.

To me, the zero waste concept is an ideology, a philosophy to aspire to, a guide to make more conscientious buying, design, packaging, demand decisions, to strive for a mutualistic relationship betweem human beings and the planet we live on. It inspires an intent, or a goal, to reconstruct our economy into a circular one, an economy that ensures fair, ethical and ecological trading through effective policies, as well as, smart demand and supply chains.

Any self-respecting nihilist would probably suggest that this is a whole bunch of nonsense, that things will happen despite you doing nothing, and therefore, continue to buy the cheapest, most convenient, potentially child labour-related, toxic product, until someone else creates a more convenient solution. It is easy to disconnect from things happening in other parts of the world, yet it does not mean they do not happen.

In fact, zero waste, as the name suggests, is an unachievable notion, and can be misleading if you were to come to conclusions before researching what the movement actually stands for. You will never be zero waste, as the term suggests – we are born consumers, we are not plants and cannot produce our own food, hence, we must use recourses from the environment, and, of course, inevitably, we will create waste. Therefore, if you are consciously trying to reduce your environmental footprint, and to inspire individual, as well as industrial change, then you should not feel bad about not being perfect, the essential aspect is that you are trying to be better.

And that is all that matters!

Whether most of the waste we produce and the disruption of the natural cycle is avoidable, and whether we can reduce the depletion of our recourses and create renewable cycles, as nature does naturally, those are, a bunch of other subjects for another post... ;) 


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